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Audience Perception Of Africa Independent Television (ait) Coverage Of Political News Programmes
[A CASE STUDY OF ENUGU METROPOLIS]
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1.6 Scope of the Study
This study will investigate
audience perceptions of political news coverage on Africa independent
Television (AIT) in Enugu metropolis. It will investigate how the public
perceive political news programmes on AIT. It will also discuss the
impacts/roles of media in political. Finally the study will assess the
quality of political news program in term of of quality of broadcast and
coverage, quality of news items, authenticity of news source and
competency of staff.
1.7 Operational definition of terms
Audience: Group of people or individual that view political news and programmes on AIT and other television stations.
Audience
perception: This is the aggregate of individual attitudes or beliefs in
a system. It can also be seen as the complex collection of opinion of
many different people and the sum of all their views or as a single
opinion held by an individual about a socio-economic or political topic.
Political news: These are information and report contents such as:
political happenings, events, quarrels and debates on government
activities around the world made available to for public view.
Politics:
Politics in the modern societies can be understood as a system of
organizing and governing the public way of life and taking care of the
overall interests of the citizens
Television station: a channel of
information dissemination, such as the political happenings, events,
quarrels and debates, through which the audience learn, judge, analyse,
makes contexts and make informed decisions about their political
leaders.
Mass media: The use of different channels of transmission
which include: the press, radio, television and internet with specific
technical-technological characteristics with which they transmit news
and other programmes.
News coverage
This is the actual style,
language, positioning and viewpoint given to a story in any of the
various medium of mass communication.
Digital technology: The use computerised equipment and electronic devices to process and disseminate news and information.
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ABSRACT - [ Total Page(s): 1 ]The aim of this study is to investigate Audience perception on coverage of political news programmes of Africa independent Television (AIT) in Enugu metropolis Enugu state. Three research questions guided the study. The data of this study were gathered through various Likert scale questionnaire. Statistical analyses of data collected were performed using, frequency distribution, percentages, and tables. A total of 400 copies of the questionnaire were distributed. The number of retrieved question ... Continue reading---
