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Influence Of Advertising Messages On Caritas University Undergraduates’ Patronage Of Goodmorning Cornflakes
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1.6 Significance of the study
This
study hopefully will help to enlighten the students on how to make
judicious use of advertising messages. Secondly the findings would help
to encourage the students to stick to their choice of brand and never
allow themselves to be deceived by unethical advertisements.
The
study would be useful to intending researchers, scholars, potential and
prospective users, students, consumers of goods and services, policy
makers, advertisers, advertising agencies and every other person that
needs it because, it would serve as a reference material to all.
1.7 Operational Definitions of Significant Terms
1.
Advertising: It is the activity of attracting the public‟s attention to
a product or business by a sponsor through the use of mass media.
2.
Messages: It is an information which is sent from the media (source or
sender} to a target audience to keep them aware of a product or service.
3. Undergraduates: It means students in Caritas University Amorji
Nike Enugu who has not yet received their bachelor‟s degree from the
school.
4. Good morning cornflakes: A popular cereal used by Caritas University undergraduates for breakfast.
5
Influence: The degree of impact that advertising message have on
Caritas University undergraduates patronage of Good morning cornflakes.
6 Patronage: It means the support or encouragement that Caritas University undergraduates give to Goodmorning cornflakes.
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ABSRACT - [ Total Page(s): 1 ]The main purpose of this study is to find out the influence of advertising on Caritas University undergraduates´ patronage of Goodmorning cornflakes. The study adopted the survey research method using the questionnaire as its research instrument. Out of 100 copies of questionnaire distributed to the respondents who were undergraduate students of Caritas University, 100 copies were retrieved. The study asked among other questions: what type of influence do advertising messages have on your pat ... Continue reading---
