• Role Of Na So I See Am Programme Of Integration Of The Yoruba And Egun Ethic Groups

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    • Brief History Of The Yoruba People
      The Yoruba people occupy the south western part of Nigeria. They account for about 20% of the population of the country. They are a religious group of people who are mainly Christians, Muslims or of traditional beliefs. The Yoruba people have different stories about their origin but they all relate to the same ancestor “Oduduwa”. One of the stories has it that Oduduwa the father of the Yorubas was sent by God from heaven accompanied by his lieutenants and landed at the Ile Ife, where he proceeded with his mission. The chain with which he landed onto earth is still said to exist in the shrine though it is said to be hidden from profane eyes.
      The Yoruba people occupy the states Ondo, Oyo, Osun, Lagos, Ogun and Ekiti and some parts of Kwara and Edo states respectively. Some of the prominent works of the Yoruba people are in the field of art, where the works that come out of them compete favourably with that of ancient Greece and Rome. Regardless of their origin, the Yoruba people of Nigeria have proved themselves to be a people of a dynamic culture and tradition.
      Brief History Of The Egun People.
      Badagry was established in 1425 AD and was established by a farmer whose farm stretched across the lagoon called Agbede. Agbede in Egun language implies Agbedegreme but this was later changed to Agbadarigi by the Yoruba alien of the south west Nigeria and later to Badagry by the European slave. The main language of the people is Egun language. Slave trade occurred in Badagry in the early 16th century to the late 18th century (for about 300 years) by the European slave dealers and this has made the town a tourists attraction where tourists from all over the world visit every day.
      Brief History Of Murhi International Television
      MITV is one of the first eleven private Television stations in Nigeria licensed by the NBC and the federal government as far back as 1993/94 during the Babangida regime when the broadcast industry was deregulated.
      MITV began commercial transmission on the 12th of August 1996 and since then have been on air consistently.
      MITV inspite of the encumbrances of public service bureaucracy has been able to sustain its frontline position especially in terms of crystal clear signals as well as content that conforms to international standards in the contemporary television industry.
      1.2 Statement Of Research Problem
      Despite the fact that the Yoruba and Egun ethnic groups in Lagos state live together they still have some cultural differences between them which sometimes seem to bring some inter-crisis between them. Therefore this study seeks to answer the question How has “Na So I See Am” programme of MITV Lagos state been able to integrate the two ethnic groups.
      In this study, the researcher intends to discuss the role of “Na so I see Am” programme of MITV Lagos state in the integration of the two ethnic groups.
      1.3 Objectives Of The Study
      The objectives of this study were:
      a. To find out the popularity of the programme “Na So I See Am” on MITV amongst the Yoruba and Egun ethnic groups of Lagos State.
      b. To find out how the television programme “Na So I See Am” on MITV has helped in promoting the cultures of the Yoruba and Egun people of Lagos State.
      c. To find out how the Television programme “Na So I See Am” has helped in integrating the cultures of the Yoruba and Egun people of Lagos State.
      1.4 Research Questions
      This research will attempt answering the following questions.
      1. To what extent is the television programme “Na So I See Am” popular amongst the Yoruba and Egun ethnic groups in Lagos state?
      2. In what ways have the programme “Na So I See Am” been able to promote the cultures of the Yoruba and Egun people of Lagos state?
      3. To what extent has the programme “Na So I See Am” helped in integrating the Yoruba and Egun ethnic groups of Lagos State.

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