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Communication And Behavioural Change:
[A CASE STUDY OF PEOPLE’S PERCEPTION ON THE AWARENESS CAMPAIGNS ON HIV/AIDS IN NIGERIA]
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1.2 STATEMENT OF THE PROBLEM
This study is solely concern with examine the effects of behavioral change on people perception of HIV/AIDS awareness campaign.
HIV/AIDS is a major health problem, in 2006; Nigeria recorded 6.1 million of 140 million populations living with the disease. One is left wondering if people are aware of the disease and if various campaigns on HIV/AIDS have impact on them. HIV/AIDS remains incurable and devastates many communities and nations. Since the first reported case in the united state in 1981, it has spread unremittingly to virtually every country in the world. The number of people living with the virus has raised from 10 million in 1991 to 33 million in 2007.in 2007, they were 2.7 million new infections and 2 million HIV related deaths. Globally, about 45% of new infected occurred among young people (age 5.24).
Africa remains the most affected region in the world. Sub-saharan Africa, which has just over 10% of the world’s population is home to two-thirds of all people living with HIV and three quarter of all AIDs death (1.5 million deaths) in 2007.
Nigeria was awakened from its state of disbelief about the presence of the virus is the country by the late Olikoye Ransome Kuti. There is therefore a need to check if really communication through awareness campaign induces behavior or change in behavior in the society.
1.3 RESEARCH QUESTIONS
The question of this research word intends to address:
- How frequent are the campaigns on HIV/AIDS in the media?
- To what extent are the people informed in the scourge?
- What are the various mass media employed to disseminating information on the scourge?
- What impact do the campaigns have on the audience?
- How effective are the mass media campaigns to reducing the spread of HIV/AIDS?
1.4 SIGNIFICANCE OF THE STUDY
This study will increase knowledge about HIV/AIDS, raise awareness of personal risk factor, teach vulnerable individuals the skill needed to reduce risk behaviors.
It will motivate individuals to adapt and continue safe behaviors. It will increase the use of appropriate HIV prevention and care services by both infected and uninfected person. It also reduced the fear and stigmatization of association with HIV/AIDS.
It aims at increasing acceptance and ownership of HIV/AIDS programs by the community and advocate to mobilize and increase resources for HIV/AID prevention and care program at community and government levels.
It aims at increasing the use of appropriate HIV/AIDS prevention and care services by both infected and uninfected person. It will help to reduced the fear and stigmatization often associated with HIV/AIDS.
It aims at increasing acceptance and ownership of HIV/AIDS programs by the community and advocate to mobilize and increase resource for HIV/AIDS prevention and care programs and at community and government levels.
1.5 OBJETIVES OF THE STUDY
The main objectives of this study are:
- To show the different various means of mass media employed to disseminate information about the disease (HIV/AIDS)
- To educate the audience on how to reduce the spread of the disease.
- To show the extent of awareness of the disease to audience through the mass media.
- To show the positive impact of HIV/AIDS campaigns have on the audience.
- To enlighten the audience the consequence of the disease (HIV/AIDS)
- To show effectiveness of the various means of disseminating information about the disease.
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ABSRACT - [ Total Page(s): 1 ]ABSTRACT In this study an attempt was made to examine whether communication have effect on people’s behavioural change especially on the perception on HIV/AIDS in Nigeria. Question were administered among randomly sampled respondents from the study population. The data obtain was analyzed using table some findings was formulated to direct the study were accepted. Thus, there is significant of mass media communication do people perception on HIV/AIDS and increasing their ... Continue reading---
