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Communication As A Tool For Enhancing Organizational Performance
[A STUDY OF NIGERIAN BREWERIES PLC, 9TH MILE ENUGU]
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The company has a portfolio of high quality brands and alcohol-free drinks.
Martina
in three varsities namely, Maltin classic, Maltina strawberry, and
malting pineapple: Maltina Sprit in Tetrapak Amstel Malta, fayrouz in
pear and pineapple climax energy drink as Malta gold became part of the
NB family in October 2011.
1.2 Statement of the Problem
Research
has proved that effective communication is a key to a successful
organizational performance. This is so because it permits workflow and
overall productivity. Today, with modernized or latest communication
gadgets, many organizations are looking up to a positive performance.
However, it is certain that Nigeria breweries 9th mile corner, Enugu lacks effective communication.
The
researcher therefore investigated the organization and the relevant of
communication as a tool for enhancing organizational performance.
1.3 Objectives of the Study
The objectives of this study include:
1. To find out the communication techniques and system used by Nigeria. Breweries company.
2. To find the extent communication system can be applied in this company.
3. To find out the effectiveness of such techniques
4. To find out the challenges of communication in the company.
1.4 Research Questions
The research finds the following research questions relevant to the study.
1. What are the communication techniques used by Nigeria Bottling Company?
2. To what extent does Nigeria Bottling Company apply communication system?
3. How effective are these techniques?
4. What are the challenges to communication in the company?
1.5 Research Hypotheses
The following research hypothesis was relevant to this study.
H1: Nigeria Bottling Company uses communication system
Ho: Nigeria Bottling Company does not use communication system.
H1: Nigeria Bottling Company applies Communication system.
Ho: Nigeria Bottling Company do not apply Communication system v
1.6 Scope of Study
This study is limited to Nigeria breweries Plc 9th mile corner Enugu.
1.7 Significance of the Study
This
study will be specifically of great importance to Nigeria bottling
company, their customers and the academic institutions. It will benefit
the company by helping them to know the best media to use. It will also
expose their customers to the importance of communication in business
organization and to increase the store of knowledge to the academic
world.
1.8 Operational Definitions of Terms
Communication:
This is the process of transmitting information, ideas through, telnets etc and attitudes from one person to another.
Enhancing:
Increasing or further improving the good quality value or status of something.
Organization:
An organization refers to a group of people how a business forms together in order to achieve a particular aim. v
Performance:
This refers to how well or badly something is done.
1.9 Limitation of the study
The
research work focuses particularly on Communication as a tool for
enhancing organizational performance, but given the particular
circumstances the research have compelled the researcher to confine the
study to only one branch, Nigeria breweries Plc 9th mile corner Enugu.
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ABSRACT - [ Total Page(s): 1 ]The title of this project is communication as a tool for enhancing organizational performance. The aim of this study was to investigate the communication techniques used by the Nigerian Bottling Company and the effectiveness of such techniques. In carrying out this research, the primary and secondary data were used by the researcher. The survey method was used also. Questionnaires and Personal Interview were used as instruments for data collection. For the purpose of clarity and understanding of ... Continue reading---
