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An Assessment Of Readers’ Perception Of The Language Of Newspaper Advertisement A Readership Study Of Vanguard Newspaper
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ABSRACT - [ Total Page(s): 1 ]An Assessment Of Readers’ Perception Of The Language Of Newspaper Advertisement A Readership Study Of Vanguard Newspaper
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CHAPTER ONE - [ Total Page(s): 1 ]1.1 BACKGROUND TO THE STUDYAdvertising is an effective communicative discourse. It has the sole aim of persuading the readers to gain their trust of the reality of the promoted product (Al-Siyami, 2013). In last decades, the market glut of advertising caused the increased intention and interest in linguistic aspect of advertising. Advertising unifies language, pictures, music; it contains information, invokes emotions and imaginations, it can capture all five senses and, besides it, it has social and practical aim (Lapsanka, 2006). Advertising has become a science. People began to describe, a ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]An Assessment Of Readers’ Perception Of The Language Of Newspaper Advertisement A Readership Study Of Vanguard Newspaper
... Continue Reading
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