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Impact Of Anambra Broadcasting Service Television (abs) Business Link Programme On The Commercial Activities Of Awka Residents
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Broadcasting programming is a problem in a broadcasting
media i.e. Television. According to Olugboji (1997), little attention is
paid to producing cultural relevant local programmes that could
contribute meaningfully to the development of the society. The
television station strives to give broadcasting to Awka residents on
what suits them best in terms of the commercial activities.
In view
of the effectiveness of television programmes in bringing knowledge and
changes to Awka residents, it became evident to discuss its short
comings which is to say that in spite of all the efforts made by the
television station, it is not known for certain if this medium of
communication is making an impact on people‟s lives positively.
Since
research is systematic search for knowledge the primary aim of this
study is to find solution to the envisaged problem of Awka traders. This
is because proper identification to a problem directs the study.
1.5 Objectives of the Study
Needless stressing that everything we do is aimed at achieving some objectives. It is very true and applicable in this study.
In
order to achieve the goals, the Awka residents should be well informed
and motivated Anambra Broadcasting service (ABS) should primarily be:
1.
To investigate the extent or level of successes business link programme
have impacted on the commercial traders in Awka metropolis.
2. To
monitor trends and development in production process with a view to
arousing creativity and inquisitiveness in the people of Awka or the
Awka residents.
3. To review business link programme impact on Awka
residents including the traders and consumer i.e. the positive and
negative effect on the people. 18
4. To know the capacity at which
business link programmes affects the Awka residents, whether it attracts
large audience or influence opinion and behaviour.
5. To foster the spirit of hard work and high productivity with the view of raising the quality of the life of the people.
1.6 Significance of the Study
In this study, it is imperative to know the significance.
The
Awka commercial traders and consumer will benefit immensely from the
research study in terms of gaining knowledge on how best to run their
business and make gain. The research study will be an added information
material for other electronic media researchers. The research study will
also make room for developmental programmes and can create employment
to the general public because they have been enlightened.
It will make for increase in quality of programme production on how to develop ones occupation.
1.7 Research Questions
1.
To what level of success does Anambra Broadcasting Service television
business link programme impact the desired change in Awka resident/
traders?
2. Do Awka residents expose themselves to Anambra Broadcasting Service television business link programme?
3. How do Awka commercial traders react to the Anambra Broadcasting Services developmental programmes?
4. How does Anambra Broadcasting Service television business link programme influence Awka residents commercially?
1.8 Research Hypotheses
H0:
There is low level of success by the ABS television business link
programme in impacting the desired change in Awka residents/traders.
H1:
There is high level of success by the ABS television business link
programme in impacting the desired change in Awka resident/traders.
H0: The Awka residents do not expose themselves to ABS television business link programmes.
H2: The Awka residents expose themselves to ABS television business link programmes.
H0: The Awka commercial traders react negatively to ABS television business link programme.
H3: The Awka commercial traders react positively to ABS television business link programme.
H0: The less influence the ABS television business link programme has on Awka resident commercially.
H4: The more influence the ABS television business link has Awka resident commercially.
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ABSRACT - [ Total Page(s): 1 ]In the dawn of this millennium where communication technologies have taken new and intriguing dimensions, television programmes have taken communication even to a much fascinating plane. The television has made it possible to receive and send information to and from far flung places with the speed of lightening. This study which centres on the effects of ABS television business link programme on the commercial activities of Awka residents at Awka metropolis examined the negative and positive eff ... Continue reading---
