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Impact Of Anambra Broadcasting Service Television (abs) Business Link Programme On The Commercial Activities Of Awka Residents
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1.9 Operational Definition of Terms.
1.
Impact: the impact of this study refers to any of the consequences of
ABS television business link programme operation whether intended or not
and its effectiveness in term of its capacity to achieve given
objectives, whether this be attracting large audience or influencing
opinions and behaviour or influencing opinions and behaviour.
2.
Abs Television: in this study the ABS television which is a station
owned by Anambra state government is a major contributor to direct
change of individual opinion, attributes or behaviour or to be a direct
cause of crime aggression or other disapproved social phenomena.
3.
Commercial Activities: in this study, the commercial activity of Awka
resident involves their means of livelihood. The kind of trade they do
and are known for.
4. Business Link Programme: in this study,
business link programme is a thirty minute programme that is aired on
ABS television. It tries to promote small and medium scale business by
going to their business places to interview them and then let the city
know about their business.
5. Awka Residents: these Awka residents
are to be studied in this research work. There are over a million people
within Awka metropolis.
1.10 Assumptions of the Study
In assuming the study, the likely are assumed and the action to take or how to go about such problem is assumed.
1.
The television has been assumed to be the best medium to affect or
influence the Awka residents. It is seen as the best that can be used to
foster the spirit of hard work and productivity with the view of
raising the quality of the people in terms of their commercial
activities.
2. It has been assumed that effectiveness of business
link programme depends on the presentation of business link i.e. if the
programme is well packaged, if the times of the programme tallies with
the time commercial traders are at home and if the presentation is
perfect.
3. It is also assumed that the impact of
business link programme on the commercial activities of Awka residents
is positive but has its short comings too. These positive impact and
shortcoming are studied to get the kind of effects that can influence
the Awka residents.
1.11 Delimitations of the Study
The
scope of this study boarders on the impact of ABS television business
link programme on the commercial activities of Awka residents. It
borders on the reaction of the residents to the programme.
This
study due to financial constraints did not attempt going beyond Awka for
its findings. In essence, this study covers only Awka residents. No
consideration was given to other parts of Anambra states. There are some
materials which one could not lay hands on during the research due to
lack of time.
These factors were constraints to researcher which
affected or influenced the researchers finding and recommendations in
some way. 22
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ABSRACT - [ Total Page(s): 1 ]In the dawn of this millennium where communication technologies have taken new and intriguing dimensions, television programmes have taken communication even to a much fascinating plane. The television has made it possible to receive and send information to and from far flung places with the speed of lightening. This study which centres on the effects of ABS television business link programme on the commercial activities of Awka residents at Awka metropolis examined the negative and positive eff ... Continue reading---
