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Role Of Independent Television, Benin, In Political Mobilization Of Rural Areas
[A Study of Uziare L.G.A in Edo State]
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1.2 Statement of the Problem
The potency of mass media in political
aspect cannot be over-emphasized. The role of television in mobilizing
the masses for electoral activities is very obvious in the sense that it
uses audio-visual methods to transfer message to the electorate.
Due
to the centralization of media organization in the urban areas in
Nigeria, rural dwellers are sometimes left in the hand of the opinion
leaders who sometimes use propaganda techniques to lure the rural
dwellers into voting blindly. However, Independent Television Benin‟s
signals reaches the rural dwellers especially those in Uziare local
government and some programs are developed by the station to mobilize
the rural dwellers on political activities especially during elections,
thus, the question this study seeks to unveil is how successful are the
programs by Independent Television Benin in mobilizing the people of
Uziare and surrounding rural areas during political activities
1.3 Research Objectives
This study has the following objectives:
I.
To know the extent to which the independent Television Benin Programs
have gone in mobilizing voters in rural areas during elections.
ii.
To find out the responses of the rural areas surrounding ITV and
programs of Independent Television Benin that promotes political
mobilization.
iii. To examine the strategies employed by Independent
Television Benin to achieve political mobilization in Uziare and
surrounding areas.
1.4 Research Questions
1. How can exposure to
Independent Television Benin on Political programmes change the minds
of audience towards their choice of candidate?
2. Have Independent Television Benin, programmes been able to create any positive impact on the political life of the people?
3. To what extent does exposure to Independent Television Benin programmes affect people‟s voting pattern?
1.5 Significance of the Study
The
study will help to create awareness on the need for proper use of
Independent Television Benin in political mobilization of people in
Uziare local government area. It will also help to create a more
co-ordinate socio-political and socio-economic awareness on some burning
issues at the grassroots. It is also hoped that the research will help
in promoting political participation and natural consciousness. It will
ensure continued education for the rural population.
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ABSRACT - [ Total Page(s): 1 ]This research work is geared towards finding out the Role of Independent Television in Political Mobilization of Rural Areas in Nigeria with special reference to Uziare Local government area. For this study, five rural towns in Uziare local government area were studied. The important of Television as the mobilization media, mass communication is universally acknowledged. The use of television utilization, such a high cost of television maintenance and poor power supply, most rural communities ar ... Continue reading---
