• The Influence Of Home Movies On The Dressing Patterns Of Students Of Tertiary Institutions In Abia State

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    • 1.6 Scope of the Study

      Studies on media Influence show that there are various behavioural and attitudinal Influences that could be exerted by the media- vis-à-vis home movies. However, this study restricts it self to the Influence on patterns of dressing on of students of tertiary institution in Abia State. Other behavoural or attitudinal characteristics that could subsequently be investigated on, include, home movies Influence on pattern of speech; pattern of language; pattern of love and relationship, etc.

      1.7 Definition of Terms

      Home movies: This is any pre-recorded media films played and viewed by people with their movie players in their homes or movie clubs. These films are viewed with the aid of a TV set which is connected to the movie machine. They are recorded on movie tape, disc or DVD.

      Pattern of dressing: This is refers to the choice or type of dressing or clothing preferred by a certain group of people.

      Students  in tertiary  institutions: These are post secondary school students in polytechnics, colleges of education and universities.

      Influence: This is the impact some thing or someone has on something or some one else. This could be positive or negative.

      Tertiary Institutions: These are post secondary institutions of higher learning in Abia State.

       



      References

      Akpan, C. (2007). Film: Philosophy & practice. (2nd ed). Nsukka: Dexy graphics publishers.

      Baran, J. (2009). Introduction to mass communication: Media literacy & culture. (5th (ed): New York: McGraw Hills.

      Daramola, I. (2007). Relationship between mass media and society. International Journal of Communication. No 6, pg 106-120.

      Ikeagwu, K. (1998). Ground work of Research: Methods and Procedures. Enugu: Institute for Development Studies.

      O’Rorke, K. (2006). Social learning theory and mass communication. ABEA journal volume 25. November.

      Okoro, N. (2001). Mass communication research: Issues and methodologies.

      Nsukka: Ap Express publishers.

      Okunna, S. (1999). Introduction to mass communication. (2nd ed.). Enugu: New Generation Books.

      Uwakwe, O. (2010). Mass Communication Theories. In K.O. Nworgu (Ed.). Mass communication: Theory and practice. Owerri: Ultimate Books.

      Wogu, J. (2008). Introduction to mass communication theories. Nsukka: University of Nig. Press Ltd.

       


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    • ABSRACT - [ Total Page(s): 1 ]This study, The Influence of Home Movies on the Dressing Patterns of Students of Tertiary Institutions in Abia state, notes that home movies mediate in the culture of students of tertiary institutions in Abia state especially as it relates to their dressing patterns. Research has shown that, Movies, like books, are important medium of cultural transmission and socialization. Thus, the concern on media Influence has led to the development of different communication theories in an attempt to expla ... Continue reading---