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INCREASING USE OF SOCIAL MEDIA AMONG PUBLIC RELATIONS PRACTITIONERS
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ABSRACT - [ Total Page(s): 1 ]The core objective of this research was to examine the increasing use of social media among public relations practitioners using Delta State Polytechnic Ogwashi Uku as a case study. Basically, the use of social media has increased among consumers around the world, causing an increase in the adoption of social media as tactics and means of sharing information and interactions among many public relations professionals and its Public. This study employed descriptive survey to assess use and emerging trends of social media in public relations practice in Delta State Polytechnic Ogwashi Uku. This e
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TABLE OF CONTENTS - [ Total Page(s): 1 ]TABLE OF CONTENTSABSTRACTCHAPTER ONE: INTRODUCTION1.1 Background to the Study1.2 Statement of the Problem 1.3 Objectives of the Study 1.4 Research Questions 1.5 Significance of the Study 1.6 Scope of the Study 1.7 Limitation to the Study 1.8 Definition of Terms1.9 Organization of study CHAPTER TWO: LITERATURE REVIEW 2.1 Introduction2.2 Concept of Social media 2.3 Types of social media 2.4 Conceptualization of public relation roles 2.6 Importance of social media and public relations 2.7 Research gap 2.8 Theoretical framework CHAPTER THREE: METHODOLOGY3.1 Overview 3. ... Continue Reading
CHAPTER ONE - [ Total Page(s): 2 ]INTRODUCTION1.1 Background to the StudyAdvancement in modern technology which resulted in building computer/internet in short information and communication technology (ICT) in the late 20 century and with more powerful and sophisticated ones in this 21 century which has transformed the world into a global village as postulated by a Canadian English professor, Marshal Mcluham. This new technology has compressed the whole world into a single electronic to where information about far and near can be exchanged and shared with just a click of mouse. Internet being the host of many other med ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]The core objective of this research was to examine the increasing use of social media among public relations practitioners using Delta State Polytechnic Ogwashi Uku as a case study. Basically, the use of social media has increased among consumers around the world, causing an increase in the adoption of social media as tactics and means of sharing information and interactions among many public relations professionals and its Public. This study employed descriptive survey to assess use and emerging trends of social media in public relations practice in Delta State Polytechnic Ogwashi Uku. This e
... Continue Reading
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