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Influence Of N.t.a Enugu Commercials On The Product Promotion Of Indomie Instant Noodles
[A CASE STUDY OF CHILDREN IN EMENE COMMUNITY]
CHAPTER ONE -- [Total Page(s) 4]
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1.3 Objectives Of The Study
1. To investigate the consumers perception about the advert of indomie noodles.
2. To ascertain the influence of commercial advert on consumers decision towards the purchase of indomie noodles.
3. To investigate the persuasive appeal of advertising on the consumer.
4. To eeducate the consumers response to the indomie noodles advert.
1.4 Research Questions
2. To what extent is indomie noodles advertised?
3. Is the advert appealing to the consumers?
4. What is the consumer perception about indomie noodles adverts.
5. Does the advert influence the consumers choice of noodles?
1.5 Scope Of The Study
This research is limited to the children of Emene community in Enugu state.
1.6 Limitation Of The Study
It
was a difficult task carrying out this research work due to challenges
encountered. The most daunting task was getting the respondents to
complete the questionnaire due to distance between researchers and the
respondents.
Another fundamental challenge encountered was in
adequate sources of secondary data for referencing as studies on the
topic are not prevalent in most libraries and achieves visited. There
were also financing and time constraints as the study was conducted amid
other hectic academic work.
1.7 Significance Of The Study
This research work will benefit a lot of target areas thus:
1. It will benefit the producer of indomie product in securing wider segments of the market.
2. It will again increase their sales volume and thus increase their profit margin.
3.
It will be an eye-opener to other manufacturers of similar products in
finding the best methods of getting their own share of the market.
4.
It will standardize their marketing strategies and consequently
stimulate demand for academic product and other similar product of the
coy.
5. This study will benefit all and sundry who are involved in
primary advert strategies for their products a this will be provide a
guide for them.
Therefore, it is necessary to carry out this study
to help clearify the issue of whether advertising of indomie instant
noodles on television has any influence on the children of Emene
community.
CHAPTER ONE -- [Total Page(s) 4]
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ABSRACT - [ Total Page(s): 1 ]Influence of commercial advertising on the productpromotion of indomie instant noodles. A study of the children of Emene community Enugu Focus on commercial advertising which is a potent way of attracting the minds of children towards products or services. This study is anchoreed on two theories which are the cognitive dissonance theory and diffusion of innovative theory. The cognitive disonance explains how human beings are consistenc and attempts to reduce their dissonance. Diffusion of innova ... Continue reading---
