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MEASUREMENT OF ADVERTISEMENT CONTRIBUTIONS TO EFFECTIVE SALES GROWTH IN A COMPETITIVE MARKET IN NIGERIA
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- Contributor: mr-chris
- engagements: 377
- Case No: 626496pw
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CHAPTER ONE - [ Total Page(s): 2 ]CHAPTER ONE1.0 INTRODUCTION1.1 BACKGROUND OF THE STUDYThis project study is with the “Measurement of advertisement contribution to effective sale growth in a competitive marketâ€.The basic fact of life in marketing product cannot sell itself more so a product that is designed to perfectly meet buyers’ desire which is offered at a very affordable price will not be successful unless information about its availability and benefit are well oversented.Consequently, some forms of communication are essential for the execution of any marketing strategy. Advertising consi ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]ABSTRACT IS COMING SOON
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