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Implication Of National Broadcasting Commission Code On Broadcast Media
[A CASE STUDY OF AIT LAGOS]
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On October 1
1960, Nigeria’s Independence Day, both radio and television stations
went on air in Enugu, capital of Eastern Nigeria. By 1968 the Eastern
Nigeria Broadcasting Corporation was maintaining two television
stations, one in Enugu and another in Aba.
In April 1962 the federal
government started the Nigerian Television Service, Channel 10 Lagos,
headed by T.O.S Benson. After the civil war in the country there was
significant increase in television broadcasting. Almost all the twelve
states of the federation had their own TV stations. In 1976 the number
of stations had risen to nineteen. The politics of Nigeria immediately
before and after independence placed more emphasis on developing regions
more than the seat of power at the federal level.
In 1977, the
Nigeria Television Authority, NTA, was established to function as an
independent body. NTA was given charge over television broadcasting in
Nigeria. However, the constitution of the Federal Republic of Nigeria
later removed the exclusive powers of NTA in television broadcasting in
Nigeria. The constitution rather allowed for the establishment and
operation of broadcast stations by different state governments,
organizations or individuals subject to the president’s permission.
According
to Okunna (1993:55) in the period between 1979-1983 ten state
governments established their own television stations with the result
that by the end of 1983, Nigeria had thirty-two TV stations each
operating within the official guidelines and programmed schedules,
depending, of course, on whether it is owned by the state government or
operated as part of the Nigeria Television Authority (NTA).
On
October 1 1975, Jos television (former Benue-Plateau Radio\ TV) started
colour transmission thereby becoming the first television station to
send colour signals.
By 2003, Nigeria had open-air stations, private stations, which are mostly satellite retransmission stations.
Udeajah (2004:342) noted that these stations are grouped as follows.
• Voice of Nigeria (VON)
• National Television Authority ( NTA)
• 135 FRCN FM stations
• 37 state broadcasting corporations (radio and television) including Aso FM Abuja.
HISTORICAL BACKGROUND OF AFRICAN INDEPENDENT TELEVISION (AIT)
DAAR
Communication did not start broadcasting operations until 1994, six
years after its in-corporation. This was due to legislative initiative
in Nigeria’s broadcasting sector. It was not until August 24, 1992,
about fifty years after the advent of broadcasting in Nigeria, that the
government promulgated Decree No 38 which deregulated the ownership of
the electronic media in the country.
This piece of legislation
ushered in a new era of private ownership of radio and television
stations. DAAR Communication applied for radio, television and direct
broadcasting by satellite license, the license was subsequently granted.
It began full commercial broadcasting operation on September 1, 1994 on
its high radio channel with the call sign, RAY POWER 100.5, the first
private independent radio station in the Federal Republic of Nigeria.
AIT’s
audience is global; the appeal is to a broad cross-section of popular
taste to those seeking authentic and authoritative information about
African, Caribbean, and Afro American experience. AIT provides the
natural programming choice. The station beams quality programmes round
the clock down linked and redistributed in Africa, the whole America,
Mexico and the Caribbean. The in-depth coverage aims to keep global
viewers fully in tune with the soul of an African broadcaster offering
premium quality service.
DAAR Communication Limited broadcasting
stations are on air 24-hours daily. Likewise its Internet Company also
provides 24-hour services.
AIT’s main task is to project Africa from
a holistic African perspective, undiluted, and absolutely original; AIT
offers the world a new insight into the African experience. The
management structure allows for autonomy in running of the distinct
service that makes up the broadcast company- RAY POWER 100.5, AIT and
DAAR INTERNET with separate general manager for each of the stations,
the autonomy of the arms is only limited to the extent that it is
answerable to a broad management that is headed by the chief operating
officer.
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ABSRACT - [ Total Page(s): 1 ]The aim of this study was to investigate the implication of National Broadcasting Commission (NBC) code on African Independent Television Lagos. Five research questions were formulated for the purpose of this study. Other questions 20 in number came as questionnaires to the staff of AIT Lagos to determine the implication of national broadcasting commission on their organization. The research method adopted for this work is survey because of its convenience, reliability and cheapness. Questionnai ... Continue reading---
