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Role Of Frcn In Propagating Culture In Nigeria
[A CASE STUDY OF ABATETE IDEMILI SOUTH L.G.A IN ANAMBRA STATE]
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Communication according to Nwuneli (1985: 187), Is the sharing of experience, which may involve two or more people.
Nwosu (2007), see communication as the process whereby we attempt to transmit our thoughts, ideas or emotion to other.
Goldevin
(1991), Opted communication has the sharing of information on a
established dialogue between planners and project, participants
beginning at the design stages and extending through implementation and
evaluation.
Hedebro (1985), is of the view that communication is a
situation where messages are transmitted between institutions, people
and media, irrespective of whether there is feed back or not.
From
the above definitions, it is clear that communication means to share
information, ideas, opinions, feelings and experience between people.
For communication to get to its targeted audience it must pass through a
channel which FRCN is one of the channels.
The media is a compound
of many things rolled into one, the media is divided into two parts, the
broadcast and the print media. The media helps in disseminating
information, cultural transmission and bring about news entertainment.
According
to O’shaughnessy (1999:4), the mass media are technologically developed
and economically profitable forms of human communication, held in
public or private ownership which can transmit information, ideas,
entertainment across time and space to a diverse group of people.
Therefore,
through the broadcast media which is the FRCN, crucial roles are played
in educating members of the society and enlightening the people on the
need to uphold their culture.
The federal Radio Corporation of
Nigeria (FRCN) is believed to have the capacity which can cut through
the barrier of illiteracy and is the overall development of the society.
This perspective has been accepted by different authorities in mass
communication, from the long standing traditional change, this suggest
that FRCN is relevant in power distribution and watching over the extent
at which the power is negatively or positively being impacted on the
people.
FRCN, transmits ideas information, to the targeted audience,
this shows that they are responsible for most adjustments in the
behavioural patterns of the people in the society.
As a channel of
mass media, FRCN recognizes their obligation to the society especially
in the area of culture and promoting same value, Abatete is inclusive.
Imperatively
research has it that the mode of dressing among the people of Abatete
is of responsible standard. This is due to the influence of FRCN as an
agent of communication and socialization in the community. The women of
Abatete wear gorge wrappers or lace with huge head gear and also
decorate their necks with bids. While the men put on expensive shirt
called jogi on top of their wrappers along with ozo red cap and neck
bids. The youth also dress in their traditional attire to suit the
culture.
The traditional and local music of the people are also
evident to prove Abatete community and culture. FRCN does their best in
making sure the culture music of the old does not go into extinction.
Example of such music are, Egwe, Olisilu,Oku ,Egwe Ijele, Agbogo Mmuo,
Egwu Oyilu Oga, that go with this culture at this time.
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ABSRACT - [ Total Page(s): 1 ]This research work focused on role of FRCN in propagating culture in Nigeria (A study of Abatete Idemili South L.G.A in Anambra State). It aims at finding out whether FRCN as a channel of mass media recognize it’s obligation to the society, especially in Abatete. survey method was adopted and the instrument used for data collection was the questionnaire and personal interview. The population of the study is 20,000 out of which 200 were sampled purposively. Data collected was analyzed in t ... Continue reading---
