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The Influence Of Social Media On The Use Of Traditional Mass Media Among Nigerian Youths.
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1.4 SIGNIFICANCE OF THE STUDY
Traditional mass media play more significant roles in the society before the advent of social media. It generates motivational previews of events and its attractiveness to the consumer, so as to stipulate the theme of the story effectively. The use of television, newspaper, magazines and other mass media terms, has helped the public in notifying the intent of the government, public and societal opinion in the country.
However, it pictures real cultural Value to the audience and analyzes it to the viewer’s perspective in the society. Traditional mass media generates possible dilution of facts and fictions among the government and their subordinates. Also it presents good proximity to informative materials to the users that is, audiences have access to the media without technical contributions, such as community orientation and collectivism.
Obviously, the traditional mass media harness the government policies through democratic processes. Also they create ideology and uniqueness in the conveying news worthy events. The political parties contribute to the society through the mass media also they visualize their activities with the modest of the mass media.
In addition, mass media give room for locally made products advertisement through their medium such as news papers, magazines, radio, and television without any governmental interference. The public is being granted privilege to display their talents and opinion in the vacuum of the mass media within the outreach.
1.5 SCOPE OF THE STUDY
This study’s intent is to clarify the use of social media among the youths of Nigeria in references to the modest of it relevance and the effect of it on the traditional mass media.
However, it focuses specifically on the usage habits of the youths of Nigeria towards social media thus the investigation suggests more moderate effects of the media in generating information form a network of relations and influences and with the individual’s interpretations and evaluation of the information provided within the globes.
In this regard, only the Nigerian youths and students shall be studied leaving the previous access of other members of the society as time constraint may not permit much intensive and comprehensive study on those left out. Also this study will be restricted to Kwara State youth majority the student of tertiary institutions and training centres.
1.6 STATEMENT OF THE PROBLEM
As it is recognized that there is no life without communication, millions of people who exist, long for all societal information even at times the grass root. Mostly one million, seven hundred and fourteen Nigerians are on social network pages, with large numbers of them being youth.
However, there is no comprehensive knowledge of their activities as well as how these forms of media can impact on various aspects of life. The advent of social media reduces the conversant relationship between the mass media and the youths of Nigeria. The study specifically focuses on the usage habits of young Nigerians and how social media has affected their communication and socialization habits. Social media which develops the communication activities among masses as demoted the level of mass media outreach across the country. It automations deals directly with the users and their sources of tapping information’s without any influence of the mass media. It has thus increased the speed of its effort drastically. The future of communication has been predicted to depend to a great degree on electronic modes with the tags! Technological development. Academics, business men of social media of new media generally had abandon the initial modes of tapping, revealing, and encouraging suitable information.
Obviously, the advent of social media attracts many users which limits the effort of the mass media on the use of their appliances in conveying their information and aborted their ways of notification in the country. It reduces the commitment of the audience to the mass media offers. social media gives no rooms for community orientation and collectivism among the youths of Nigeria since it advent. Most youths spend much of their time relax activities on social networks which they derive pleasure in. Also limited time is being committed to social networks materials than initiative explorers. This has changed the interest of the public in the arbitrary things of the country and shifted their attention to the foreign developmental efforts.
Thus the use of social media has restricted the sources of generating fame to the mass media. Many users of social media find it easy to sort from the internet rather than purchasing a print copy or listen to the broadcast stations. The mass media visualized activities are being restrained due to commercial activities that generates income for mass media such as advertisement, public awareness which is now been transferred to the social media services.
1.7 OPERATIONAL DEFINITION OF TERMS
For easier understanding and impartation of the study, the terms that are technically used in this chapter are as defined below:
i. Traditional mass media: These are diversified media technologies that are intended to reach a large audience at once by mass. Also it is a communication means, whether written, broadcasted or spoken, which is meant to satisfy the audience with rich informative events. Examples are television, newspaper, radio, magazines; “James Ages and Walter Leppmann†also highlighted the functions of mass media for entertainment and information.
ii. Technology: It refers to the making, modification usage and knowledge of tools, machines, techniques, and craft for latest advancement in the society. According to “Jonathan Abrams†the creator of friend star concocted a perfect mix of popular features from easier social networking procedures which led to this opinion on technology. He analyzed it as the web blogs, games gadgets, instrumental devices and which brought about advancement across the globe.
iii. Social media: It refers to the making, modification usage and knowledge of tools which was implemented above to interact among people in which they create share and exchange information. Also “Danny Shea†in the Huffington post defined social media as a means of speeding up access to knowledge and a form of electronic communication which facilitates interaction based on certain interests and characteristics.
iv. Communication: It is applicable to both social and mass media. It deals with the act of conveying information with the motion of receiving response or reactions.
According to John O Bold win, in 2000 communication is a living strategy that gives the mass and the media ability to evoke paths: invention and discoveries of heralding revolution connectively, communication cycles creates mutual relationship among the world. Also it plays prominent role in the growth and development of the study.
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThe influence of social media was examined and how it affects the usage of traditional mass media among youths. Also its effect on communication and socialization habit. Further more, the media relationship with its immediate audience, suggests that media weaken or delimit the audience capacity to act autonomously. This study considers the uses and gratification theory whose emphasis on the audience is active in reception of the media. Also it suggests no passitivity within the a ... Continue reading---
