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The Impact Of Public Relations On The Interpersonal Relationship Of The Management And Staff Of University Of Ilorin
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iv. To what extent are the public relations practitioners involved in the prevention of industrial unrest such as strike actions, ensuring harmony and better working conditions?
v. How have the services of public relations promoted the image of the institution within and outside the institution?
vi. Is the positive interpersonal relationship enjoyed in the university presently among the management and staff as a result of public relations unit’s efforts?
1.5 AIMS AND OBJECTIVE OF THE STUDY
It is erroneously believed in some quarters that public relations are only relevant in commercial organizations because it is aimed at improving the level of profit of the organization in the long run.
But this study’s aim and objective is to prove whether or not public relations is equally relevant in a non-commercial organizations where profit-making means nothing to their survival but rather peaceful governance for governments, achievement of the welfare of the people through the propaganda of an idea for voluntary organizations e.g. UNICEF, planned parenthood and others.
The result of the study is aimed at adding to the body of knowledge in the field of public relations.
It will also serve as a reference source and provide a research base for further researches in this area of public relations practice in higher institutions of learning and other related disciplines.
I also have the aim of making the study an educating and interesting project for reading by all and sundry especially the public relations students and practitioners.
The study is also aimed at meeting part of the requirement for the award of post graduate Diploma of Kwara State Polytechnic, Ilorin.
1.6 SCOPE OF THE STUDY
The study will cover a section of the university internal publics, which are the employees. These employees consist of the academic and non-academic staff.
The study will also focus a little attention on efforts of the principal officers commonly referred to in academic circle as management staff with regards to assisting the public relations department to achieve its set objectives i.e. improving the interpersonal relationship between the management and staff.
The scope of the study will be between the management and staff of University of Ilorin.
1.7 CLARIFICATION OF TERMS USED
This study has tried as much as possible to use familiar and common terms which people are mostly accustomed to.
However, I shall try to simplify some of the key terms that were mostly mentioned times without number.
Organization: as used in the study referred to the University of Ilorin and as well called corporate body a times.
Internal publics: are used to mean the employees, that is, staff or workers.
Academic staff: are those workers in the college that have their primary functions as teaching the students while non-academic staff referrs to workers in the administrative and technical offices.
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThis research intends to look into how employees of University of Ilorin perceive the role of Public Relations activities e.g. image building, maintenance and sustenance of mutual understanding between the institution‘s management and staff, media, and the society. The research also intends to study the efforts of Public relations in assisting to control conflicts between the management and staff of the University. The research work would be conducted within the University campus a ... Continue reading---
