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Impact Of Nigerian Television Authority (nta) Enugu Commercials On Consumer Demand For Malta Guinness
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Commercial can be classified into:
(A) Print media.
(B) Electronic media.
The
print media include: newspapers, magazines, outdoor posters, bill
boards, journals and novelties etc. The electronic media include: radio,
television, internet etc.
Demand for product is created through
effective commercial. A product with good qualities, pricing strategies
and packaging, but not properly advertised will die a premature death.
One
of the biggest advantages of using television is the fact that it
provides a lasting image in the memories of the consumers through its
visual effect.
Television commercial has intimate approach due to
which it becomes more appealing and attracts the attention and interest
of people, as it combines elements such as: sight, sound and motion.
Television
breaks the barrier of illiteracy as due to its combination of sight,
sound and motion, understanding the message becomes easier, whereas with
the print media like newspapers and magazines, readers have to put a
lot of efforts on reading and understanding the message which may not be
possible for illiterates.
1:2 Statement of the Problem
Commercial
is like any other promotional techniques. It informs, persuades and
reminds. It can change the consumers’ beliefs, attitudes, image and
behaviour, but for commercial to be effective enough and successful on
any level, enormous expenditure and other tasking duties are required.
The
task of this study is therefore to know how has NTA Enugu commercials
on Malta Guinness has helped in increasing the demand for Malta
Guinness.
1:3 Objectives of the Study
The objectives of the study were as follow:
1) To determine the perception of consumers’ towards NTA Enugu commercials for Malta Guinness.
2) To examine if the consumers of Malta Guinness have reacted positively towards NTA Enugu commercial.
3) To determine if NTA Enugu commercials has impacted on consumers of Malta Guinness.
1:4 Research Questions
1) What is the perception of consumers’ towards NTA Enugu commercials on Malta Guinness?
2) To what extent have consumers’ of Malta Guinness reacted positively towards NTA Enugu commercial?
3) What is the impact of NTA Enugu commercial on consumers’ of Malta Guinness?
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ABSRACT - [ Total Page(s): 1 ]This research work was aimed at finding the Impact of NTA Enugu Commercials on Consumers Demand for Malta Guinness. The researcher made use of the survey design to gather necessary information. Copies of questionnaire were administered and retrieved from the respondent. The findings showed that NTA, Enugu commercials have impact on consumers demand for Malta Guinness. Also commercials affect the choice of products in a competitive market. The researcher made some recommendations based on the fin ... Continue reading---
