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Impact Of Nigerian Television Authority (nta) Enugu Commercials On Consumer Demand For Malta Guinness
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1:5 Research Hypotheses
H1: Consumers have shown positive reaction towards NTA Enugu commercials on Malta Guinness.
1:6 Scope and the Limitation of Study
This
research is restricted to the specific issue of impact of NTA Enugu
commercials on consumers’ demand for Malta Guinness in Enugu.
The
reason for the restriction is because of limited time available for the
submission of the project, and the cost implications in covering the
geographical areas outside Enugu state.
1:7 Significance of Study
Manufacturers
in Nigeria set aside a huge part of their budget for promotional
activities on commercials. The reason for doing this is to make sure
that their companies achieve the target profit through increase in
turnover.
This study shows the impact of commercial on consumer
demands for products, and will enable manufacturers know the effect of
the huge sum spent on commercial has on the demand for their product.
The
study is also important as it shows how commercials can be used as a
marketing strategy to re-introduce a product which has already reached
its declining life span.
1:8 Operational Definitions of Significant Terms
Impact: is the powerful effect that something has on somebody or something.
Commercial:
is a sponsored advertisement on radio or television. It is a paid
advertisement on television or radio; it is a public promotion of some
products or services. A television commercial is presented in form of a
short documentary.
Consumer demand: a consumer is someone who can
make the decision whether or not to purchase an item at the store and
someone who can be influenced by marketing and advertisements.
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ABSRACT - [ Total Page(s): 1 ]This research work was aimed at finding the Impact of NTA Enugu Commercials on Consumers Demand for Malta Guinness. The researcher made use of the survey design to gather necessary information. Copies of questionnaire were administered and retrieved from the respondent. The findings showed that NTA, Enugu commercials have impact on consumers demand for Malta Guinness. Also commercials affect the choice of products in a competitive market. The researcher made some recommendations based on the fin ... Continue reading---
