• A Comparative Study Of Newspaper Coverage Of Rural/urban Problems In Imo State
    [A CONTENT ANALYSIS OF DAILY CHAMPION, THE SUN AND VANGUARD NEWSPAPERS]

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    • not far from the point when he noted that lack of media resources    such        as    man    power,    tra nsportation    and communication    equipment    was        mainly        responsible    for    low coverage of rural news by newspapers in developing countries such as Nigeria, his findings were a confirmation of that by francis Voelker (1972) in his “Mass Media Forces in our society ” as well as that Kimio Uno (1982) in is study on “The Role of communication        in        Economic    Development:    The    J apanese Experience.”
      Consequent upon their studies, Francis Voelker (1972)and Kimio Uno (1982) pointed out that shortage of manpower, inadequate transporter facilities and communication equipment, editorial policy and set goal were responsible for the infinitesimal coverage of rural development problems.
      J erry Gana’s (1988) assessment of the “Role of the coverage of Rural News in Development” leaves nobody in doubt that adequate coverage of rural development programmes or activities is the basis for greater productivity, economic growth and industrialization of rural areas.
      Similar findings were mad e by Patricia Sharp (1988( in her note on “The Role of Modern Media and Newspapers in Development communication.
      As events over the years, greater percentage of the insignificant rural news found in Nigerian newspapers were not development-oriented. This view is shared by J .F J amis (1975) in his “Reading in Development communication”., ie Nwosu(1987) in his “Writing for Rural Development” and Rogers (1971) in his “communication of innovation”.
      2.4    SUMMARY OF LITERATURE REVIEW
      By and large, the influence and findings elicited from related works discussed in the literature review provide useful and appropriate answers to some of the research questions raised in this study, such as, Is there ny relationship between newspaper ownership and coverage of community development problems? To what extent does location of a newspaper affect its coverage of rural development problems? To what limit do media resource at the disposal of a newspaper affect its reporting of rural development pr ojects? What impact have the quality of rural news covered by Nigerian newspapers on grassroots development? To what extent is proximity to rural communities accountable for the coverage of more rural development problems?
      Indeed, there is no gainsaying th e indispensability of the works of Idowu Sobowale (1985) Digwu (1984) and Alfred Opubor (1985) which corroborate the fact that the concentration of newspaper houses in the cities with considerable social amenities and high readership culture has been highly responsible for the wide publicity given to urban problems in contradistinction to news from the grassroots.
      Besides, it is obvious from the foregoing literature review that the poor quality of life and utter neglect of the rural areas in the scheme of things is partly attributable to the low coverage of rural development problems by Nigerian newspapers. This assertion derives from the result of studies by Patricia Sharp (1988), Rogers Everett (1969)and Onuora Nwuneli (1987).
      Moreover, as investigations c arried out by Emile McAnany (1980), Francis Voelker (1972( and Kimio Uno (1982) have shown, shortage of manpower, inadequate transport facilities and communication equipment, editorial policy and set goal, were responsible for the fleeting coverage of rura l development problems.
      On the question of the impact of the quality and quantity of rural news covered by Nigerian newspapers on grass roots development, it is advisable to concur with Oton (1973) who discover in his study that Nigerian newspaper focus mo re on negative stories from rural communities at the expense of developmental news emanating there from.
      Armed with the foregoing retinue of scholarly research works and findings, this study, therefore, promises to go a step further in disbursing the government, policy formulators as well as media proprietors of their notions and false assumptions about rural development, which certainly, will remain a pipe dream, unless it gets the attention it has long craved.
      To this extent, it is the resolve of this stu dy to ensure that the answers provide for the research questions, pass muster (are satisfactory).
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    • ABSRACT - [ Total Page(s): 1 ]ABSTRACTOver    the    years,    successive        governments        in    the underdeveloped    countries    have    regrettably    adopted        a lackadaisical, impractical, apathetic and lip service attitude towards the transformation of their rural communities whose inhabitants constitute in some places more than 70% of their respective populations.In Nigeria for instance, the situatio n has reached an alarming stage, more so when one considers th ... Continue reading---

         

      APPENDIX A - [ Total Page(s): 1 ]APPENDIXCODE CATEGORIES FOR VARIABLES OF INTEREST COLUMN    CATEGORY1.    Name of Newspaper2.    Location3.    Month of Publication4.    Date of publication5.    Number of items6.    Items classification7.    Form of items8.    Nature of item9.    PlacementCODING INSTRUCTIONSName of newspapers: Daily Champion =    DCVanguard    VgDaily Sun    DSLocation:    DC-Lagos =    LAVG-Lagos =    LADS -Lagos =    LAMonth of publication:    FEB    - ... Continue reading---

         

      LIST OF TABLES - [ Total Page(s): 1 ]LIST OF TABLESTable 1: Urban rural problems in Imo State as published by the three newspapers grouped into contents categoriesTable 2: Coverage of urban vis -à-vis rural problems in Imo state by the three newspapersTable 3: Content Placement of urban/rural problems in    Imo state by the three newspapersTable 4: Content emphasis in terms of story length by the three news papersTable 5: Content emphasis in terms of hard news by the th ree news papersTable 6: Content emphasis in terms of fea ... Continue reading---

         

      TABLE OF CONTENTS - [ Total Page(s): 1 ]    TABLE OF CONTENTS   Title page      Approval page       Dedication       Acknowledgement       Abstract       Table of contents       List of tables       CHAPTER 1: Introduction   Background of the study   Statement of the problems   Theoretical orientation   Objective of the study   Significance of the study   Research Questions   Limitation   Delimitation   Definitions of Terms   CHAPTER 2: Literature Review   2.1    I ... Continue reading---

         

      CHAPTER ONE - [ Total Page(s): 2 ]THEORETICAL ORIENTATIONThis research work is based on two major theories, the development    media    theory    and    the        Democratic    participant media theory. Both theories emerge out of the realization that the    original    four    classical        theories    viz,    the    authoritarian, Libertarian, social responsibility and Soviet-communist theories, do not apply strictly to developing countries or where they can be applied, have lim ... Continue reading---

         

      CHAPTER THREE - [ Total Page(s): 1 ]CHAPTER THREE METHODOLOGY3.1    Research MethodologyAware of the unique characteristic of the    study which dwells on the coverage of rural development activities in Imo State by three newspapers viz The Daily Champion, The Sun, and The Vanguard, the researcher adopt content analysis as the most appropriate, efficient and accurate research technique for work.Being a quantitative research tool, content analysis is also a systematic procedure that is applied to determine objectively, what i ... Continue reading---

         

      CHAPTER FOUR - [ Total Page(s): 3 ]The above table is an indica tor of the fact that rural matters hardly attract front pages attention of our national dailies as the studies on daily Champion, The Sun and Vanguard exemplify.As studies have shown, government newspapers gives more front pages coverage to rural issues t han private-owned ones. The reason is not far -fetched: they do this furtherance of their egoistic political ambition to portray their administration as grassroots-orientated, even where in reality, nothing is on th ... Continue reading---

         

      CHAPTER FIVE - [ Total Page(s): 2 ]CHAPTER FIVESUMMARY CONCLUSION AND RECOMMENDATION5.1    SUMMARYFrom the study, two facts have been established:a.    The ownership of a newspaper is a very important and crucial factor in the extent of coverage of rural and urban problems in a developing society. This is reflected in the editorial policy and the attention, though grossly inadequate, which the ownership o f the Daily Champion which gave the largest coverage to urban and rural problems in the study, is from Imo state, speaki ... Continue reading---

         

      REFRENCES - [ Total Page(s): 1 ]BIBLIOGRAPHYBittner, J .R.(1989) Mass Communication,  An Introduction . 5th Edition. New J ersey, Prentice Hall Inc.Edeani, O.D (190) “ Impact of Ownership on National newspapers Coverage of a Mass mobilization campaign” in Nigerian Journal of Mass Communication . Enugu, Magnet Enterprises .Gana, J . (1988). “The need for adequate enlightenment in socio - economic Life”.    Paper presented at the workshop organized by MAMSER on Reporting Techniques for MAMSER programm ... Continue reading---