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Influence Of Advertisement On Consumer Behaviour
[A CASE STUDY OF ABIA STATE TELEVISION COMMERCIAL OF MILO BEVERAGE, ON ISIAMA AFARA COMMUNITY IN UMUAHIA NORTH LOCAL GOVERNMENT AREA OF ABIA STATE]
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1.2 Statement of the Research Problem
Critics
claim that advertising manipulates us into buying things by playing on
our emotions and promising greater status social acceptance and sex
appeal there is no doubt about the fact that this new and other like it
would advertising affect the consumers of Milo beverage.
Historically,
companies and even professional advert people have questioned or
misunderstand the effectiveness of advertising series of market research
studies however offered dramatic evidence to the contrary the evidence
includes better awareness familiarity and over all impression of
products.
Advertising as a major means of selling goods, product and
services in Nigeria and all over the world is faced with lots of
challenges owing to the development of advertising in Nigeria and
challenges associated with rending services customers have so many
complaints ranging from awareness to feedback.
Therefore, this study is an attempt to examine critically the rate of influence of advertisement on consumer of Milo beverage.
To determine the rate at which they are influenced by advertisement on Milo beverage.
To determine the level of acceptance of advertisement aired by Abia state television on Milo product.
1.3 Objectives of the Study
The study had the following objectives
1. To determine how Milo product advertisement affects the consumers that make use of it
2. To know the extend Milo product advert affect the consumer’s
3. To find out the level of frequency of exposure of Abia state television commercial to advertisement on Milo product.
Finally
this study will proffer solution on most effective means of handling
advertisement to meet modern day challenges as well as handle some
peculiar circumstances
1.4 Research Questions
1. To what extent has Milo product advertisement affected the consumers that make use of it?
2. To what extent has Milo product contributed towards the attitudes of the consumer?
3. What is the level of frequency of exposure of Abia state television commercial to advertisement in Milo product.
1:5 Scope of Study
This study is focused on the influences of Advertisement on consumers Behaviour.
The
period of this study spans from January to June 2014 it will look at
the various ways consumers in Isiama Afara community in Umuahia North
Local Government of Abia state have responded to advertisement.
This study is centered on Abia state television commercial researcher choose to focus the investigation.
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ABSRACT - [ Total Page(s): 1 ]The aim of embarking on this study was to provide a well detailed account on the Influence of Advertisement on Consumer Behavior using Isiama Afara Community as the case study. The Researcher used survey Research Design in the collection of the data. Because it is easier to sought peoples’ opinion using Questionnaire. Stratified Sampling Method are used to get the sample size for this study is 200 .Data gathered from the study were analyzed, tested and interpreted using sample percentage ... Continue reading---
