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Impact Of Public Relations On A Corporate Organisation
[A STUDY OF FIRST BANK OF NIGERIA PLC ENUGU ZONAL HEADQUARTERS]
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The
Bank was founded in 1894 by a shipping magnate from Liverpool, Air
Alfred Jones. The bank Commercial as a small operation in the office of
Elder Dumpster company on March 31st, 1894 with head office in Liverpool
it started business under the corporate name of the Bank for British
West African (BBWA) with a paid-up capital of 12,000 pounds sterling
after absorbing its predecessor, the African Banking corporation, which
was established in 1892. Due to their impressive growth, they worked
closely with the colonial government in performing the traditional
function of a central bank such as issues of species, in the West
African Sub-region.
To justify its West African coverage, a branch
was opened in Accra, Gold Coast Ghana in 1896 and another in Freetown,
Sierra-Leone in 1899. These, marked the Genesis of the banks operation.
The second branch of the Bank in Nigeria was in Calabar of Cross River
State in 1990 and two years later, service spread all over Nigeria, with
a network of 315 branches opened throughout the branch network in the
industry.
To satisfy the needs and service of its customers, First
Bank of Nigeria has corporate and retail banking, registration
trusteeship and insurance brokerage. Diversified into a wide range of
banking activities and services, these include corporate and retail
banking, 16
registration trusteeship and insurance brokerage to take
advantage on several restructuring initiatives. In 1957, it changed its
name from Bank of British West African to Bank of West Africa.
In
1964, the bank was incorporated locally as the stands Bank of Nigeria
Limited in line with the company‟s decree of 1968. Change in the name of
bank also occurred in 1979 and 1991, the name of the bank was changed
to First Bank of Nigeria PLC respectively. In 1985, the bank introduced a
decentralized structure with five regional administrations.
This was reconfigured in 1992 to enhance the bank‟s operational efficiency.
In
1966, the bank introduced the First bank of Nigeria (FBN) century 11
projects to resolutionize its operations in line with the dynamics of
the environment. The bank has continued to be leader in financing long
term investments in the economy, which was demonstrated in 1947, when
the First long-time loan was advanced to the colonial government. To
demonstrate its commitment to its customers and the development of the
Nigeria economy, the bank has since broadcast its loan and credit
proportion to various sectors of the economy.
The bank has grown
tremendously, judging from a number of branch parameters including
number of branches, growth in deposit base, asset size of loans and
advances.
Public Relations Practice of the First Bank of Nigeria PLC Public Relations Department.
Public
Relations stated fully when the performance of the Bank was shaky and
size of the evaluation of employees performance by not measuring and
reporting the employee‟s behaviour and accomplishment for a given period
for the purpose of improving job performance. So, the bank was way
backwards. It lacked improvement in the economy development in which is
an objective establishment. 17
Infact, the responsibility of the
Public Relations is to protect the image of the organisation to the
general public. The Public Relations practice was designed to protect
the image of the bank, plan and execute all approved Public Relations
programmes for the bank. Such programmes include:
(a) Organizing workshops, seminars and facility visit for staff.
(b) Ensuring effective flow of information and promote the company‟s view point among government bodies.
(c)
Enhancing goodwill between First bank of Nigeria PLC Enugu zonal
Headquarters and its publics through distribution of corporate gift.
1.2 Statement of the Research Problem
Corporate
organisations have been embarking on Public Relations to create and
maintain a mutual understanding with their publics.
Therefore, the
statement of problem is to know the relevance of Public Relations in a
corporate organisation, using First Bank of Nigeria PLC Enugu Zonal
Headquarters as a study.
1.3 Objectives of the Study
1. To know whether corporate organizations should continue in Public Relations.
2. To find out whether Public Relations is expensive or not.
3.
To know how Public Relations helps in creating and maintaining a mutual
understanding between a corporate organization and its publics.
4. To determine whether Public Relations can attract new customers to the bank.
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ABSRACT - [ Total Page(s): 1 ]This work is aimed at looking into the impact of public relations in First Bank of Nigeria PLC Enugu Zonal Headquarters. First Bank is a corporate organisation with network of branches. Public Relations role in First Bank of Nigeria PLC cannot be over emphasized because the services of First Bank must satisfy the aspirations of its publics. This research identifies how public relations can help in maintaining high acceptable corporate identity, corporate image and corporate communication in Firs ... Continue reading---
