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Impact Of Public Relations On A Corporate Organisation
[A STUDY OF FIRST BANK OF NIGERIA PLC ENUGU ZONAL HEADQUARTERS]
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1.4 Research Questions 18
1.
Has the Public Relations practice of FBN Enugu Zonal Headquarters been
able to create and secure understanding on the part of the publics in
order to patronize the bank?
2. Does First Bank derive her continues profit posting as a result of efforts of the Public Relations outfit of the Bank?
3.
Has the Public Relations program of the First Bank of Nigeria PLC Enugu
Zonal Headquarters contributed to the overall improvement the FBN
(PLC)?
4. Does the practice of Public Relations in First Bank of
Nigeria PLC Enugu Zonal Headquarters attract new customer to the Bank?
1.5 Research Hypotheses
The
following research hypotheses are to be tested so as to ascertain the
extent of the effectiveness of public relations by a corporate
organisation using First Bank as a study.
H1: (Alternative): Public
Relations practice has been able to create and secure understanding on
the part of the publics in order to patronize the bank.
H0: (Null):
Public Relations practice has not been able to crate and secure
understanding on the part of the publics in order to patronize the bank.
H2: First Bank continuous profit posting is as a result of efforts of the Public Relations outfit of the bank.
H0: First Bank continuous profit posting is not as a result of efforts of the Public Relations outfit of the bank.
H3:
The Public Relations program of the First Bank of Nigeria PLC, Enugu
Zonal Headquarters has contributed to overall improvement of the First
Bank of Nigeria PLC. 19
H0: The Public Relations program of the
First Bank of Nigeria PLC, Enugu Zonal Headquarters has not contributed
to overall improvement of the First Bank of Nigeria PLC.
H4: The practice of Public Relations in First Bank of Nigeria PLC, Enugu zonal headquarters attracts new customers to the bank.
H0:
The practice of Public Relations in First Bank of Nigeria PLC, Enugu
zonal headquarters does not attract new customers to the bank.
1.6 Scope of the Study
This
study is focused on the impact of Public Relations on a corporate
organisation. For clarity and concise, this study is basically a study
on First Bank of Nigeria PLC, Enugu Zonal Headquarters.
1.7 Significance of the Study
This study will be of immense help to the following:
(1) Customers.
(2) Researchers.
(3) First Bank PLC.
It
will help the customers to know about First Bank PLC and their
competency. It will help to provide an in depth knowledge for the better
understanding of the relevance of Public Relations in a corporate
organisation to the researcher. It will be of great benefit to First
Bank of Nigeria PLC. Thus, it will make the management to recognise that
the corporation of the publics is very important to the existence and
progress of the bank.
1.8 Operational Definition of Terms
It is of importance to define most terms used in the study for clearer understanding.
Impact : A strong effect.
Public
Relations: The deliberate and planned effort to create and maintain a
mutual understanding between an organisation and its publics.
Corporate Organisation: A united single group that share the same ideology and is recognised by the law.
First Bank of Nigeria plc: A Nigerian bank and financial service company. It is the country‟s largest bank by assets.
Enugu Zonal Headquarters: An office where business for Enugu geographic area is handled
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ABSRACT - [ Total Page(s): 1 ]This work is aimed at looking into the impact of public relations in First Bank of Nigeria PLC Enugu Zonal Headquarters. First Bank is a corporate organisation with network of branches. Public Relations role in First Bank of Nigeria PLC cannot be over emphasized because the services of First Bank must satisfy the aspirations of its publics. This research identifies how public relations can help in maintaining high acceptable corporate identity, corporate image and corporate communication in Firs ... Continue reading---
