-
Impact Of Ka Oha Malu Radio Nigeria Enugu Phone In Programme On Residents Of Enugu Urban
CHAPTER ONE -- [Total Page(s) 3]
Page 2 of 3
-
-
-
Though it cannot be stated in actual fact the date phone-in programme
began in Nigeria, according to research, it started before the advent of
global system for mobile telecommunication (GSM) putting it in the
1980’s. However, since the introduction of GSM, in 2000 there has been
an increase in audience participation in phone-in programmes.
However,
phone-in programme cannot be treated without reviewing Live Radio
programmes as it is the introduction of Live Radio programme that gave
birth to phone-in programme. Live radio programme has brought a lot of
advantages to human, comprising the ability to hear what is happening
around you and observing things as it is being discussed. Phone-in
programme furthermore helps to draw from others experience through the
phone-in participation. If you listen to radio at least once in a while,
you may remember a few programmes. You remember them because of the
events and the impact it created in your thinking and everyday life.
Programmes
like “Ka oha maluâ€, serves as a medium used by both government and
individuals to get to scattered audience as there are a lot listeners
who tune in to listen to what is going on around them. Ka oha malu is a
phone-in programme aired my Radio Nigeria, Enugu 92.9FM. It aired to
disseminate information as well as generate discussion among the
listeners and the presenter. It is an Igbo language speaking programme
in that case audiences of this phone-in programme are Igbo speaking
audiences. this programme has long been in existence. It is not paid
for, the media house sees it as one of their social responsibility to
educate and inform the audience on issues around them.
1.2 Statement of the research problem
This
research work is an innovation in broadcasting especially the
introduction of phone in segment in almost every programme being aired
on both public and private radio stations across the country.
One of
the problems is the implication of having a wrong audience choice which
is better imagined. This would make the presenter have negative
feedback. This is because there are some audience members who
participate in discussions that are not meant for them
Thus, the
researcher investigates if "ka oha malu" radio phone in programme has
provided the required feedback from the target audience.
1.3 Objectives of the study
The research had the following objectives:
1. To know if the phone-in programme “Ka oha malu†to an extent provided the expected feedback required of the target audience.
2. To find out if phone-in programme is important in the programme planning.
3. To ascertain if ’"Ka oha malu is truly interactive.
1.4 Research questions
1. Has the phone-in programme “Ka oha malu†to an extent provided the expected feedback required of the target audience?
2. Is phone-in programme important in the programme planning?
3. How truly interactive is “Ka oha maluâ€
1.5 Scope of the study
The scope of the study is focused on Enugu urban.
CHAPTER ONE -- [Total Page(s) 3]
Page 2 of 3
-
-
ABSRACT - [ Total Page(s): 1 ]The aim of this study was to analyze the impact of "ka oha malu" Radio Nigeria, Enugu phone in programme on residents of Enugu urban. To achieve this, survey research method was used. Subjects were drawn from Enugu urban, using simple random sampling and purposive sampling. Three research questions guided the study. Research findings showed that a great number of respondents in Enugu urban listens to "ka oh malu". To this end, the researcher recommended that attention should be paid towards pack ... Continue reading---
