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Impact Of Ka Oha Malu Radio Nigeria Enugu Phone In Programme On Residents Of Enugu Urban
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1.6 Significance of the study
A
phone-in programme could be an instantaneous way of having feedback on
any given idea, policy or measure about to be introduced either by a
corporate organization, an individual or government of the day. It is
obviously the best form of testing the acceptability of new ideas,
opinions and policies.
The study is therefore significant because it
is capable of enabling the sampling of opinion without necessarily
undergoing the tedious voting process. This would make the listener part
and parcel (active) of decision masking or policy formulation.
The
participatory nature of phone-in programme is expected to give an
individual radio listener a sense of belonging and not make him an
inactive receiver of information and ideas passed across by the radio.
It
is therefore, the opinion of the researcher that the appraisal of this
phone – in programme will go a long way to enhancing quality production
and presentation, as well as making it truly audience participatory.
1.7 Operational definition of terms
Impact:
It is the influence the phone-in programme "ka oha malu" has on the
listening audience as well as the impression they are left with about
the programme even after it is brought to conclusion.
Phone-in
programme: It is a segment in a radio programming schedule in which
topical and important issues are tabled for discussion. This enables
audience participation on "ka oha malu and allows the media body or
outfit elicit feedback from its audience who are interested in the topic
of discussion.
Ka oha malu: It is a human affair phone-in programme
aired on Radio Nigeria, Enugu 92.9FM within the hours of 11:30am to
12:00pm. Its aim is to generate discussion among its target audience. It
is an Igbo language speaking programme.
Residents: These are the occupants of a particular geographical area.
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ABSRACT - [ Total Page(s): 1 ]The aim of this study was to analyze the impact of "ka oha malu" Radio Nigeria, Enugu phone in programme on residents of Enugu urban. To achieve this, survey research method was used. Subjects were drawn from Enugu urban, using simple random sampling and purposive sampling. Three research questions guided the study. Research findings showed that a great number of respondents in Enugu urban listens to "ka oh malu". To this end, the researcher recommended that attention should be paid towards pack ... Continue reading---
