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Broadcast Media: Tools For Effective Rural Development
[A CASE STUDY OF OYUN VILLAGE ILORIN]
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1.8 CONCEPTUAL AND OPERATIONAL DEFINITION TERMS
1. Conceptual Media – According to longman dictionary media are all the organization such as television, newspaper, radio magazine or all other forms through which people interact and get information for the publicâ€.
OPERATIONAL MEDIA – It could be described as any medium through which information is being passed across to the people both by broadcast and nay other means of communicator.
2. CONCEPTUAL TOOLS – According to Longman dictionary, it is defined as “skill that is useful for doing your jobsâ€
OPERATIONAL TOOLS – A useful means through which goals can be achieved.
3. CONCEPTUAL COMMUNICATION – According to Longman dictionary, “it is the process by which people exchange information or express their thought and feelingsâ€
OPERATIONAL COMMUNICATIONS – It is the process by which we exchange our ideas, views, opinions, norms, valves, traditions beliefs etc from one person to another through a medium.
4. CONCEPTUAL EFFECTIVE – According to Oxford Advance Dictionary “it is producing the result that is wanted of intended producing a successful resultâ€.
OPERATIONAL EFFECTIVES – Producing a successful result.
CONCEPTUA RURAL – A remote area to the country side, out of the city where people are dwelling with their common belief.
OPERATIONAL RURAL – An under developed area where people are living with a common norm.
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ABSRACT - [ Total Page(s): 1 ]ABSTRACTThe study is a critical examination of the role of broadcast media as tools for effective rural development. The rural means of communication is still the epitome for rural development. These broadcast medium of communication includes the following: radio, television and some modern means of communication such as the internet etc.However, both primary and secondary data will be used in gathering information for the study. The secondary data will come as a review of documented materials, ... Continue reading---
