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The Impact Of Public Relations Department On Organizational Performance
[A CASE STUDY OF NIGERIA BOTTLING COMPANY, ILORIN]
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1.5 SIGNIFICNACE OF THE STUDY
The significance of the study is that organization will be more prudent in their sales and earn reputation/image if the public relations programmes are effectively and efficiently carried out by department.
The study will enhance the maintenance of favourable relationship between the organization its publics.
Many organization would wish to include public relations department if they lack one, so as to enhance large sale this yielding substantial profit.
This study will show how public relations department create awareness about the already existed or the emergence of new product, innovation or discoveries and project it to the outside world.
The study will tell how the public relations department reflects on trends in political, social, economic and legal thinking to the management.
1.6 SCOPE OF THE STUDY
Variable X Impact of public relations department
Y Organization performance
The study adopts survey to sample both the staff of Nigeria Bottling Company, Ilorin’s opinion and the consumer of the organization’s products/services. The study looks into how the public relations departments utilized their progammes. Research was conducted on the Nigeria Bottling Company, Ilorin.
The study last from January 2012 to July 2012.
1.7 OPERATIONAL DEFINITION OF TERMS
• Public Relations
• Organization
• Performance
• Programmes
Public Relations – Public relation is a field of activity concerned with building mutual understanding between an organization and its constituent public.
Organization – A group of people who form a business, club etc. together in order to achieve a particular aim.
Performance – The act of performing a task, an action etc. An that involves a lot of effort or troubles sometimes when it is not necessary. How well or bably you do something.
Programmes – A plan of thing that will be done include in the development of something. To plan for something to happen, especially as part of a series A of planed events.
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ABSRACT - [ Total Page(s): 1 ]ABSTRACT This research work investigates the impact of public relations department on organizational performance. The research work study how the public altitudes are being conveyed to the management, how the policies are being managed and formulated and also the consumer’s perspective of the Nigeria Bottling Company’s products. It is observed that most research centered on impact of public Relations on Organization but this research focuses on both the impact on cons ... Continue reading---
