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Impact Of Top Rank Hotels Profitability Through Advertising In N.t.a. Enugu
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1.6 Significance of the Study
It
is a widely accepted notion that advertising in forms the consumers
about the quality and availability of product and services offered and
rendered by the organization, in this case Top Rank Hotels, this act of
publicity has been either overated or underated, based on its after
effect on such trends or brands and businesses. Thus this research tends
to bring about a correct and more understandable dynamic between what
is advertised who advertises, who views what is advertised and so on.
The
research is expected to develop and enhance effectiveness in the
advertising drives of privet companies especially hotels in the state
and the nation in general.
It will be of immense benefit to both
scholars and business operators by identifying the lapses inherent in
the process of taking the news of a new service or product from the
producer to the consumer.
1.7 Operational definition of Significant Terms
a.
Advertising: This is the non-personal communication of a message from a
producer to the customers, persuading, convincing about a product or
service, usually through paid for commercial or billboards.
b.
Tens-National: This refers to any business that has an effect across
more than one country world famous brands like coca –cola.
c. Impact: A strong effect or impression
d. Apathy: A feeling of having no interest in something.
e. Profitability: Is the primary goal of all business ventures.
f.
Hotels: A usually large house or building where travelers, holiday
makers etc may receive food, lodging etc in return for payment.
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