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AN ASSESSMENT OF FACEBOOK AND RADIO ADVERTISEMENTS ON THE PURCHASING HABITS OF UNIVERSITY STUDENTS.
[A CASE STUDY OF GODFREY OKOYE UNIVERSITY THINKERS CORNER ENUGU] -
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ABSRACT - [ Total Page(s): 1 ]The purpose of this research study was an assessment of radio and facebook advertisements on the purchasing habits of godfrey okoye university students. Anchored on the uses and gratification theory, social relationship theory and source credibility theory, the objectives of the study was structured to determine the extent to which undergraduates youths are exposed to advertisements on Radio and Facebook, to ascertain the media channels preferred by undergraduate youths for advertising information and to determine the media channels which better influences the purchasing decision of undergradu
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TABLE OF CONTENTS - [ Total Page(s): 1 ]TABLE OF CONTENTS Title page Declaration Dedication ... Continue Reading
CHAPTER ONE - [ Total Page(s): 1 ]INTRODUCTION 1.1. BACKGROUND OF THE STUDY Information is the oil that drives the wheel of socialization and human development. Human beings as integral components of the society depend on it, probably to know the government policies and how it affects them or it could as well revolve around some elementary issues such as sports and entertainment. Like a popular aphorism will posit: “a person who is uninformed is deformed.” Advertising is the publicizing of goods and services in order to achieve higher sales. According to Kennedy(2017) says that advertising is ... Continue Reading
CHAPTER TWO - [ Total Page(s): 5 ]LITERATURE REVIEW 2.1 Introduction The review of literature was divided into three sections which include conceptual review, empirical review and theoretical framework of the study. The conceptual review looked at major issues and variables surrounding or related to the study, the empirical review examined the studies carried out by published and unpublished works of communication scholars within this area of study and the theoretical framework looked at the various media theories supporting this study. 2.2 CONCEPTUAL REVIEW 2.2.1 Audi ... Continue Reading
CHAPTER THREE - [ Total Page(s): 1 ]RESEARCH METHODOLOGY 3.1 Introduction This chapter is concerned with the methodology used in this study. It comprises the research design, population of study, sample size, sampling technique and the unit of analysis adopted in the study. 3.2 Research Design According to Asika (1991), the specific purpose of research design is to obtain data that will enable the researcher to test hypothesis or answer the research questions of the study. Business Dictionary (2016); defined Research Design as a detailed outline of how an investigation will take place. I ... Continue Reading
CHAPTER FOUR - [ Total Page(s): 2 ]DATA PRESENTATION AND ANALYSIS 4.1 Introduction This chapter presented and analysed data generated from the field. The analysis was based on information gotten from undergraduates of Godfrey Okoye university .For collecting the relevant data needed ,317 questionnaires were distributed among respondents on campus ,of which 240 were returned . This gives the questionnaire a mortality rate of 240%. The study responded to the following research questions: To what extent are Godfrey Okoye university students exposed to advertisement on radio and facebook. What media cha ... Continue Reading
CHAPTER FIVE - [ Total Page(s): 1 ]SUMMARY .CONCLUSION AND RECOMMENDATIONS 5.1. Introduction The purpose of this study was to examine the Influence of Radio and Facebook on the Purchasing Habit of Undergraduate Youths. The survey research design was adopted using questionnaire for data gathering. Conclusive statements and recommendation were made which will help in enhancing further knowledge on the comparison of the influence of radio and facebook on the purchasing habit of undergraduate youths. As both mediums, have not been studied in a single research study. 5.2. Summary of findings The findings among others s ... Continue Reading
REFRENCES - [ Total Page(s): 1 ]5 Ross, Karen and Virginia Nightingale. Media and Audiences: New Perspectives. 6. Ad, Hazimun Ammunuddian, 15/0/2017. How street media affects higher institution students pending habits- retrieved from https://repository.cadiffmet.ac.uk/handle/40569/845. Adeyumbi Jonathan A. (1978) The development of radio Broadcasting in Nigeria, West Africa. pp 108, Ajide, Folrurisho. (Sept. 12, 2012). Journal of business Mgt, vol. 17 Issue 4, April (2015, pg66-75 referred from https://www.reasearcgate.net/publication/ 319652771. the spending patterns-anirig youths. Anderson, James. “The Prag ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]The purpose of this research study was an assessment of radio and facebook advertisements on the purchasing habits of godfrey okoye university students. Anchored on the uses and gratification theory, social relationship theory and source credibility theory, the objectives of the study was structured to determine the extent to which undergraduates youths are exposed to advertisements on Radio and Facebook, to ascertain the media channels preferred by undergraduate youths for advertising information and to determine the media channels which better influences the purchasing decision of undergradu
... Continue Reading
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