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A Study Of The Nigerian Petroleum Retail Market
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1.3 RESEARCH QUESTIONS
The
purpose of this study is to determine the associated problems in the
Nigerian petroleum retail market. Based on the purpose of the research
stated above, the following research questions have been formulated:
(1) What are the problems associated with Nigerian petroleum retail market?
(2) How does irregular supply of petroleum products affect the economy of Nigeria?
(3) To what extent does transportation affect petroleum retail market in the county?
(4)
To what extent does a good distribution channel enhance petroleum
retail market and sustain economic activities in
the country?
1.4 RESEARCH AIM AND OBJECTIVES
Despite acclaimed
progress made in management of marketing and distribution of petroleum
products, the maximum potential of the industry is below standard with
its operation at low level capacity. Due to these shortcomings, the
industry is far from realizing set goals and objectives in the nation’s
economy. This unfulfilled mission is apparent with the most apparent
problem being the ineffectual retail marketing and distribution of
petroleum products in Nigeria.
This study therefore aims at
identifying challenges in the retail marketing of petroleum products
with an attempt to proffer solutions to such problems by looking
critically at activities involved.
The following objectives are stated:
(1) Determining factors that influence policy on establishment of petroleum retail outlets in Nigeria.
(2) The adequacy of distribution channels in the country.
(3) Studying the policies of various marketing firms in granting franchise rights to set-up outlets.
(4)
Analyze specific activities of various dealers,identify their
challenges and determine their role as it relates toproducts scarcity
and availability.
1.5 SIGNIFICANCE OF STUDY
The significance of this study is stems from the fact that the petroleum industry is the bedrock of our economy.
Therefore
the economic importance of petroleum retail market attracts the
attention of government bodies, institutions, general public,
international oil companies as well as independent marketers.
The
information generated by this study would help the government carry out a
more purposeful and result oriented planning; evaluation and control of
the petroleum industry with the aim of enhancing its contribution in
improving the Nigerian economy.
Benefits derivable from this research work by the researchers and the consuming public points to the significance of the study.
(1) This work is Associated Problems in petroleum retail marketing in Nigeria
(2)
The work will further expose the researcher to problems militating
against retail marketing petroleum products in Nigeria and possible ways
to ameliorate these problems.
(3) For the producers, this study
will educate them on their perception of end users of petroleum
products, pricing policy, distribution network effectiveness and the
need to improve on product distribution logistics.
(4) Dealers and
oil companies through this study findings will know consumers needs in
terms of services offered and product availability as at when required.
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