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MASS MEDIA AND PROMOTION OF THE BENEFIT OF EXCLUSIVE BREASTFEEDING
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- Contributor: mr-chris
- engagements: 84
- Case No: 213631ip
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ABSRACT - [ Total Page(s): 1 ]Media campaigns are often used to achieve audience mobilization and participation in the process of development. Often times, however, it fails to achieve the purpose for which it was designed owning to many factors. It is pertinent to ensure that such development communications are properly planned and designed so as to meet the target group and achieve the set objectives. This study examined the media campaigns on exclusive breastfeeding in Uyo local government area while analyzing the perceptions of women regarding the campaigns and the various media used in the exercise, it identified the
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CHAPTER ONE - [ Total Page(s): 4 ]One of such campaigns is the exclusive breast-feeding campaign. This campaign is no longer news to Nigerians especially women. Exclusive breast-feeding campaign is the leading intervention in the prevention of child malnutrition which is the major cause of more than half of all child deaths in developing countries. In an attempt to achieve successful breast-feeding globally by the year 2000, World HealthOrganization (WHO) and United Nations international children Emergency fund (UNICEF) launched the baby friendly hospital initiative (BFHI) in 1991. It is a project through which ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]Media campaigns are often used to achieve audience mobilization and participation in the process of development. Often times, however, it fails to achieve the purpose for which it was designed owning to many factors. It is pertinent to ensure that such development communications are properly planned and designed so as to meet the target group and achieve the set objectives. This study examined the media campaigns on exclusive breastfeeding in Uyo local government area while analyzing the perceptions of women regarding the campaigns and the various media used in the exercise, it identified the
... Continue Reading
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