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Assessment Of The Relationship Between Sports Betting And Viewership Of English Premiership League (epl)
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1.3 Objectives of the study
The
main objective of the study is to examine assess the relationship
between sports betting and viewership of English premiership (EPL).
To examine the extent to which sports betting create views for viewership of the English premiership.
To determine how betters perceive the nature of viewership of the English Premiership.
To examine the extent to which sport betting influence viewership of the English Premiership.
To examine the extent to which football matches influence sport betting choice.
1.4 Research questions
To what extent does sports betting create views for viewership of the English premiership?
How do betters perceive the nature of viewership of the English Premiership?
To what extent does sport betting influence viewership of the English Premiership?
To what extent does football matches influence sport betting choice?
1.5 Hypothesis of the study
H0: Sports betting do not significantly influence the viewership of the English Premiership.
H1: Sports betting significantly influences the viewership of the English Premiership.
1.6 Significance of the study
Focusing
on sporting bets puts economic significance of league matches into
perspective and allows for comparisons between teams within a certain
league as well as across leagues. Furthermore, analysis of demand for
sport bets can also increase the understanding of demand for sport
contests in general. Even though there is extensive literature on
drivers for attendance at sport events, some ambiguities remain,
especially with respect to the impact of outcome uncertainty.
The
ambiguities with respect to demand for sporting contests and the role of
uncertainty of outcome may be related to empirical issues, for example,
censored data due to sellouts of stadiums, unavailable data such as TV
or online stream audience, or problems with respect to the inclusion of
(ticket) prices. Using data on betting demand reduces methodological
issues as demand is not censored and exact numbers on demand and prices
are available. Hence, results can deliver valuable information on
determinants of demand for sport events in general.
1.7 Scope of the study
The
study is carried out on the assessment of the relationship between
sports betting and viewership of English Premiership. The study focused
on bet9ja outlets in Port-Harcourt City Rivers State.
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ABSRACT - [ Total Page(s): 1 ]This study assesses the relationship between sports betting and viewership of English Premiership. This study adopted the descriptive survey research design. The study population constituted respondents in bet9ja outlets in Port-Harcourt, Rivers State. In this study, the researcher randomly selected 456 participant from bet9ja outlets in the city. This study made use of questionnaire as the main research instrument. The method of data analysis was a combination of descriptive and inferential sta ... Continue reading---
