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Problem Of Physical Distribution In A Beverage Industry
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1.4 SIGNIFICANCE OF THE STUDY
Distribution
is not static but change with the changing market but change study is
very significant because it exposes the effect of improper choice of
distribution channel in the manufacturing industry ike Nigeria Bottling
company Owerri.
The total physical distribution concept will assist
industries to identify areas where changes have to take place for
progress to be made.
This study also aimed at informing the
management of the implication of inefficient communication system and
exposes the benefits of consumers on the new techniques for the physical
distribution channel in a manufacturing industry.
1.5 RESEARCH QUESTION
The research questions are stated as follows
1. Are there effective distribution of soft drink products to customer and consumers.
2. Does your company have an effective transportation system.
3. Does the use of advertising increase the distribution system in your company.
4. Does the conflict between retailer and distributors have effect on your distribution channel.
5. How has physical distribution channel increase your production system.
1.6 HYPOTHESIS
The following research hypothesis will be tested.
Ho: There is effective distribution of soft drink product to customers and consumers.
Hi: There is no effective distribution of soft drink product to customer and consumers.
Ho: transportation cost is a limiting factor in the distribution of soft drink.
Hi: Transportation cost is not limiting factor in the distribution of soft drink.
Ho: Conflict between retailer and distributor have effect on distribution channel.
Hi: Conflict between retailer and distributors have no effect on distribution channel.
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ABSRACT - [ Total Page(s): 1 ]This research work is carried out to determine the problems of physical distribution management in a beverage industry. A case study of Nigeria bottling company Owerri.To achieve this, it is necessary to find out the physical distribution problem in a beverage industry. The study is aimed at.1. To determine the factors that affect physical distribution in a beverage industries.2. To determine the activities inherent in physical distribution, its barriers and to identify the factors.3. To recomme ... Continue reading---
