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Marketing Of Petroleum Product In Nigeria Case Study Of Oando Petroleum Plc Iloin Depot
[A CASE STUDY OF UNILEVER NIG. PLC OREGUN, LAGOS STATE]
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1.4 SCOPE AND LIMTATION OF THE STUDY
For the purpose of accuracy and easy collection of data, this research is restricted to the operations of Oando petroleum Ilorin Depot.
The study course the concepts of marketing of petroleum product in Ilorin, concerted efforts are made on the study concerning the marketing of Oando petroleum within Ilorin in order to know all their activities and operations also to study how they market their product and equally know their location.
Also, the intentions of the product critically examine, analyze and appraise the operation fat Oando petroleum PLC, Ilorin depot, with the view to generating an oil product marketing in Ilorin and their contribution towards the development of Ilorin town.
Furthermore, the project will be of immense important to petroleum product marketers and the generality.
LIMITATION OF THE STUDY
One of the major limitations of the study is collection of primary data such as Observation, interview and questionnaire as an instrument of concrete records. The other includes validity of secondary data which were used in the writing of the research project. The manual analysis of data collection for the research project is another limitation concerning marketing of petroleum product In Nigeria.
1.5 DEFINITION OF KEY TERMS
Marketing: Human activities directed toward satisfaction and want through exchange process.
Market: The set of all activities and potential buyers of product and services.
Product: Is a set of tangible and intangible attributes including packaging, colour, size, price manufactures and retailers which the buyer may accept as offering want satisfaction.
Industrial goods: These are goods meant for the further production and reselling services.
Consumer Goods: These are goods that are made specially for final consumer.
Marketing Strategy: This means the regenerating of company in terms of its product life cycle, the promotion strategy for any product that
are influenced by product life cycle.
Marketing research: The systematic problem analysis model building and fact finding for the purposes of completing the research.
Secondary Data: It is the data which already exist somewhere having obtaining it through books, trade journals, magazines subjects,
publication, trade fairs, seminars. etc.
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ABSRACT - [ Total Page(s): 1 ]ABSTRACT Petroleum product is an industrial product from which so many sub-products are been produced or manufactured. Such as Petrol chemical, petroleum, kerosine etc. Among these products, petroleum serve as form of national product because it being consumed by all Nigerian.This project is sub-divided in to five chapters. Chapter one consists of introduction, historical background objective of the study, scope and limitation of the study, significant of the study etc. Chapter two consists of l ... Continue reading---
