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AN INVESTIGATION ON THE STRATEGIES FOR ENHANCING THE COMPETITIVE ADVANTAGE OF UBER TAXI BUSINESS IN NIGERIA.
[CASE STUDY OF UBER DRIVERS IN LAGOS STATE] -
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ABSRACT - [ Total Page(s): 1 ]This study investigates the strategies for enhancing the competitive advantage of Uber taxi business in Nigeria, with specific focus on Uber drivers operating in Lagos State. The rapid growth of ride-hailing platforms has intensified competition within the Nigerian taxi industry, thereby necessitating continuous innovation and strategic repositioning for sustainability. A quantitative research design was adopted for the study. Data were collected through a structured questionnaire administered to Uber drivers in Eti-Osa Local Government Area of Lagos State. Descriptive statistical tools such a
... Continue Reading
TABLE OF CONTENTS - [ Total Page(s): 1 ]TABLE OF CONTENTSTitle PageCertificationDedicationAcknowledgementsAbstractTable of ContentsCHAPTER ONE: INTRODUCTION1.1 Background of the Study1.2 Statement of the Problem1.3 Objectives of the Study1.4 Research Questions1.5 Significance of the Study1.6 Scope of the Study1.7 Limitations of the Study1.8 Definition of TermsCHAPTER TWO: LITERATURE REVIEW2.1 Conceptual Review2.1.1 Concept of Competitive Advantage2.1.2 Ride-Hailing and Taxi Business in Nigeria2.1.3 Strategic Innovation and Technology Adoption2.2 Theoretical Framework2.2.1 Resource-Based View Theory2.2.2 Disruptive Innovation Theory2 ... Continue Reading
CHAPTER ONE - [ Total Page(s): 1 ]INTRODUCTION1.1 Background of the StudyIn the contemporary business environment, organizations are increasingly compelled to evaluate their competitive landscape by assessing internal strengths and weaknesses while responding proactively to external opportunities and threats. This strategic awareness enables firms to formulate and implement competitive strategies capable of sustaining performance in highly turbulent markets (Papulová & Papulová, 2019). The growing intensity of competition, coupled with rapid technological advancement, has significantly transformed customer expectations, lead ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]This study investigates the strategies for enhancing the competitive advantage of Uber taxi business in Nigeria, with specific focus on Uber drivers operating in Lagos State. The rapid growth of ride-hailing platforms has intensified competition within the Nigerian taxi industry, thereby necessitating continuous innovation and strategic repositioning for sustainability. A quantitative research design was adopted for the study. Data were collected through a structured questionnaire administered to Uber drivers in Eti-Osa Local Government Area of Lagos State. Descriptive statistical tools such a
... Continue Reading
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