An Assessment Of Facebook And Radio Advertisements On The Purchasing Habits Of University Students.
[A CASE STUDY OF GODFREY OKOYE UNIVERSITY THINKERS CORNER ENUGU]

TABLE OF CONTENTS

Title page                                                                                                                        

Dedication                                                                                                                                                                                                                                                                        

Certification Page                                                                                                                     

Acknowledgement                                                                                                            

Table of contents                                                                                                             

List of figures                                                                                                                   

List of Tables                                                                                                                    

Abstract                                                                                                                             

CHAPTER ONE: INTRODUCTION

1.1 Background of study                                                                                                   

1.2 Statement of the Problem                                                                                            

1.3 Purpose \ objective of the study                                                                                   

1.4 Research Questions                                                                                                    

1.5 Scope of the study                                                                                                      

1.6 Significance of the study                                                                                            

1.7 Operational Definitions of Terms                                                                             

CHAPTER TWO: REVIEW OF RELATED LITERATURE

2.1 Introduction                                                                                                                

2.2 Review of concepts                                                                                                     

2.2.1 Audience of the Mass Media                                                                                     

2.2.2 New media                                                                                                             

2.2.3 Facebook                                                                                                                  

2.2.4 Broadcast Media                                                                                                     

2.2.5 Radio                                                                                                                      

2.2.6 Advertising in Nigeria                                                                                             

2.3 Review of Related Literature                                                                                     

2.4 Theoretical Framework                                                                                               

2.5 Summary                                                                                                                     

CHAPTER THREE: METHODOLOGY

3.1 Introduction                                                                                                               

3.2 Research Design                                                                                                         

3.3 Population of Study                                                                                                      

3.4 Sample Size                                                                                                                

3.5 Sampling Technique                                                                                                      

3.6 Description of Research Instrument                                                                              

3.7 Validity and Reliability                                                                                                    

3.8 Method of Data Collection                                                                                              

3.9 Method of Data Analysis                                                                                                

CHAPTER FOUR: DATA PRESENTATION AND DISCUSSION OF FINDINGS

4.1 Introduction                                                                                                                

4.2 Data presentation and Analysis                                                                                  

4.3 Discussion of Findings                                                                                              

CHAPTER FIVE: SUMMARY CONCLUSION AND RECOMMENDATION

Introduction                                                                                                                     

Summary of Findings                                                                                                       

Conclusions                                                                                                                       

Recommendations                                                                                                                   

References                                                                                                                        

Appendix                                                                                                                          

LIST OF FIGURES

Analysis on bio-data

Figure 1: Gender distribution of respondents--

Figure 2: Age distribution of respondents

Analysis on research questions

Figure 3: Response to question 2-

Figure 4: Response to question 3--

Figure 5: Response to question 4-

Figure 6: Response to question 5

Figure 7: Response to question 7

Figure 8: Response to question 8

Figure 9: Response to question 8

Figure 10: Response to question 9-

Figure 11: Response to question 10

Figure 12: Response to question 12

LIST OF TABLES

Analysis on bio-data

Table 1: Gender distribution of respondents

Table 2: Age distribution of respondents

Analysis on research questions

Table 3: Response to question 2

Table 4: Response to question 3-

Table 5: Response to question 4

Table 6: Response to question 5

Table 7: Response to question 7

Table 8: Response to question 8-

Table 9: Response to question 8

Table 10: Response to question 9

Table 11: Response to question 10 

Table 12: Response to question 12