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An Investigation On The Strategies For Enhancing The Competitive Advantage Of Uber Taxi Business In Nigeria.
[CASE STUDY OF UBER DRIVERS IN LAGOS STATE] -
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TABLE OF CONTENTS
Title Page
Certification
Dedication
Acknowledgements
Abstract
Table of Contents
CHAPTER ONE: INTRODUCTION
1.1 Background of the Study
1.2 Statement of the Problem
1.3 Objectives of the Study
1.4 Research Questions
1.5 Significance of the Study
1.6 Scope of the Study
1.7 Limitations of the Study
1.8 Definition of Terms
CHAPTER TWO: LITERATURE REVIEW
2.1 Conceptual Review
2.1.1 Concept of Competitive Advantage
2.1.2 Ride-Hailing and Taxi Business in Nigeria
2.1.3 Strategic Innovation and Technology Adoption
2.2 Theoretical Framework
2.2.1 Resource-Based View Theory
2.2.2 Disruptive Innovation Theory
2.3 Empirical Review
2.4 Summary of Literature Review
CHAPTER THREE: METHODOLOGY
3.1 Research Design
3.2 Population of the Study
3.3 Sample Size and Sampling Technique
3.4 Instrument for Data Collection
3.5 Validity of the Instrument
3.6 Reliability of the Instrument
3.7 Method of Data Collection
3.8 Method of Data Analysis
CHAPTER FOUR: DATA PRESENTATION, ANALYSIS AND DISCUSSION
4.1 Data Presentation
4.2 Descriptive Analysis of Research Questions
4.3 Discussion of Findings
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 Summary of Findings
5.2 Conclusion
5.3 Recommendations
5.4 Suggestions for Further Studies
References
Appendix (Questionnaire)
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ABSRACT - [ Total Page(s): 1 ]This study investigates the strategies for enhancing the competitive advantage of Uber taxi business in Nigeria, with specific focus on Uber drivers operating in Lagos State. The rapid growth of ride-hailing platforms has intensified competition within the Nigerian taxi industry, thereby necessitating continuous innovation and strategic repositioning for sustainability. A quantitative research design was adopted for the study. Data were collected through a structured questionnaire administered t ... Continue reading---
CHAPTER ONE - [ Total Page(s): 1 ]INTRODUCTION1.1 Background of the StudyIn the contemporary business environment, organizations are increasingly compelled to evaluate their competitive landscape by assessing internal strengths and weaknesses while responding proactively to external opportunities and threats. This strategic awareness enables firms to formulate and implement competitive strategies capable of sustaining performance in highly turbulent markets (Papulová & Papulová, 2019). The growing intensity of competition, cou ... Continue reading---
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ABSRACT - [ Total Page(s): 1 ]This study investigates the strategies for enhancing the competitive advantage of Uber taxi business in Nigeria, with specific focus on Uber drivers operating in Lagos State. The rapid growth of ride-hailing platforms has intensified competition within the Nigerian taxi industry, thereby necessitating continuous innovation and strategic repositioning for sustainability. A quantitative research design was adopted for the study. Data were collected through a structured questionnaire administered t ... Continue reading---
TABLE OF CONTENTS -- [Total Page(s) 1]
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TABLE OF CONTENTS -- [Total Page(s) 1]
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